Specialised fresh companies with online sales: Tesco (UK supermarket with highest online turnover in Europe) Table 1: Types and examples of e-commerce initiatives on the European marketĬonventional grocery stores with online shops: Due to the complex nature of fresh fruit and vegetables, the majority of international traders still rely on their conventional offline relationships. It provides fresh suppliers with alternative sales channels and new ways of selling.Į-commerce accelerates the need for efficiency, while traceability and product freshness must be maintained. But farmers are also offered online platforms for better market access in producing countries. The COVID-19 pandemic has boosted online sales in Europe. Explore E-commerce platforms to find new sales channelsĮ-commerce is growing in the fresh produce sector, although mainly from businesses to consumers (B2C) and on a local level. Read the CBI study on Doing business to see what else is needed to do business with European buyers of fresh fruit and vegetables.Ģ.Follow news on new IT applications in the fresh fruit and vegetable industry on Freshplaza.When dealing with large retail chains, digitalisation will be a must sooner than in the spot trade. Apply the level of digitalisation that is most relevant for your business and the type of clients you serve.Some of the technology trends have been accelerated by the COVID-19 pandemic and lockdowns.įigure 1: Different levels of digitalisation All this will require more use of data and digital processing in the future. Your service must be accurate, meaning you must offer reliable and consistent quality, timely delivery and swift solutions for anticipated issues. In the fresh trade, you will have to adapt to the efficiency and service level required by your clients and end clients. get easier access to finance and build credentials with their buyers.provide an opportunity for suppliers to show more about the origin of their product.improve the traceability and efficiency from farm to consumer.ensure reliable product quality in agriculture, post-harvest and trade.Many things can happen with fresh produce throughout the supply chain. Make a realistic choice among the most common types of digitalisationĬompanies in the fresh fruit and vegetable sector use digitalisation to make the daily fresh business more efficient and predictable. Use different ways to find digital solutionsġ.Use digitalisation to measure your environmental footprint.Join blockchain technology to improve traceability and transparency.Connect to digital payment and trade finance technologies.Start with digitalising your internal processes.Use post-harvest technology to improve quality management.Collect data from precision agriculture and logistics to prevent spoilage.Explore E-commerce platforms to find new sales channels.Make a realistic choice among the most common types of digitalisation.
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